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The New Wine Narrative: Creators, Community, Gen Z, and Social Media Strategy
The New Wine Narrative: Creators, Community, Gen Z, and Social Media Strategy
When:
Thursday, 4/23/2026 · 10:00 AM- 12:00 PMWhere:
CIA at CopiaAccess:
NAPA VALLEY VINTNERS - INVITE ONLYSocial media and creator culture are reshaping how consumers discover and connect with brands, including wine. As Gen Z audiences turn to platforms like TikTok, Instagram, podcasts, and digital video for inspiration and recommendations, wineries are rethinking how they tell their stories online. In this conversation, creators, marketers, and wine industry leaders explore how storytelling, authenticity, and influencer partnerships can help wine brands build stronger connections with modern audiences. From experimenting with content and developing a recognizable voice to building communities and measuring campaign success, panelists will share practical insights on how wineries can adapt their marketing strategies while still honoring the heritage and craftsmanship that define the wine industry.
Sponsored by:
MODERATOR
Cecilia Navarro
Host of Main Character Manifesto
PANELIST
Mamrie Hart
Content Creator
PANELIST
Morgan Barclay
SVP of Partnerships at QYOU Media
PANELIST
Gabriela Fernandez
Napa Valley Sipfluencer & Host
BREAKTHROUGH ARTIST PANEL & AWARDS
Adam Rose
Actor | Director | Podcast Host
Culinary Kick-Off & Conversation with Jonathan Scott, Social Impact Award Honoree
Napa Valley Car Club
ALL 4-DAY Passholders, VIP guests, Industry Passes, Sponsors
Friday Red Carpet Arrivals (Morning)
Uptown Theatre
All Passholders have access to viewing area (weather permiting)
Conversations with Creators: Amanda McCants
Uptown Theatre
ALL 4-DAY Passholders, 2-Day Pass & Friday Pass
The AM Binge
Uptown Theatre
ALL 4-DAY Passholders, VIP guests, Industry Passes, Sponsors and Friday Passes
Friday Red Carpet Arrivals (Evening)
Uptown Theatre
All Passholders have access to viewing area (weather permiting)
Awards Chatter Podcast with Special Guest Mariska Hargitay
Uptown Theatre
ALL 4-DAY Passholders, 2-Day Pass & Friday Pass
Friday Night Marquee Feature Film: If These Walls Could Rock
Uptown Theatre
All 4-Day, 2-Day and Friday Single Day
Friday Late Night After Party
Rotation by Feast It Forward
Premier, Elite, Legacy, Artist and VIP Guests
Saturday Red Carpet Arrivals (Morning)
Uptown Theatre
All Passholders have access to viewing area (weather permiting)
Conversations with Creators: Becky Robinson
Uptown Theatre
ALL 4-DAY Passholders, 2-Day Pass & Saturday Pass
Awards Chatter Podcast with Special Guest Bill Lawrence
Uptown Theatre
ALL 4-DAY Passholders, 2-Day Pass & Saturday Pass
StreamFest Tribute Awards: A Vanguard Tribute to Christa Miller & Ted McGinley
Uptown Theatre
ALL 4-DAY Passholders, 2-Day Pass & Saturday Pass
Sunday Red Carpet Arrivals
Shadybrook Estate Winery
ALL 4-DAY Passholders, VIP guests, Industry Passes, Sponsors
Breakthrough Artist Panel & Awards
Shadybrook Estate Winery
ALL 4-DAY Passholders, VIP guests, Industry Passes, Sponsors
"Hit Pause" Farewell Party
Shadybrook Estate Winery
ALL 4-DAY Passholders, VIP guests, Industry Passes, Sponsors
