Two women smiling indoors, one in a black leather jacket and gray pants, the other in a military-style camouflage jacket and white pants, with decorative art in the background.

How it all started

Napa Valley StreamFest is the brainchild of Ashella Productions, founded by Juliana Folk and Fearon DeWeese, in collaboration with The Noisy Kitchen. Juliana and Fearon first met while working at the Napa Valley Film Festival, bonding over their shared love for storytelling. In 2022, they launched Ashella Productions and produced the TV pilot “UnCredited,” inspired by Fearon’s journey managing a film festival while navigating IVF and motherhood.

Taking their pilot on the festival circuit, they realized traditional festivals weren’t adapting to the rise of “streamertainment” and the new ways audiences consume content. Determined to revolutionize the festival model, they returned to Napa Valley, partnered with Ben Mahoney from The Noisy Kitchen to produce, and enlisted Michael Fox as board chair.

Now, they’re ready to launch something truly unique: StreamFest — not just a film festival or a comic con — an immersive celebration of streaming content, coming April 2025!

  • A woman with shoulder-length dark brown hair and bangs, smiling while sitting at a black marble table in an indoor setting that appears to be an art or antiques store. She is wearing a black leather jacket, a watch, and a ring, with her chin resting on her left hand.

    FEARON DEWEESE

    FOUNDER & EXECUTIVE DIRECTOR

  • A woman with shoulder-length brown hair, wearing a white jumpsuit with black abstract doodles and the words "Funny Muse," smiling indoors with artwork and a computer in the background.

    JULIANA FOLK

    FOUNDER & ARTISTIC DIRECTOR

  • Smiling woman with shoulder-length brown hair wearing an orange sweater and blue jeans, posing inside a room with green and colorful decorative lamps and framed pictures on dark walls.

    COURTNEY WILSON

    HOSPITALITY MANAGER

  • A woman with curly brown hair sits on a black chair in a stylish indoor setting, resting her chin on her hand, wearing a black top, patterned black and white skirt, and tan cowboy boots.

    DEBBIE YOUNG

    VOLUNTEER MANAGER

  • A woman with long blonde hair, wearing a bright pink sweater, smiling and sitting at a table.

    BRITTANY ANDERSON

    EVENT MANAGER

  • Close-up of a woman with long wavy blonde hair, blue eyes, and light skin, wearing a white lace top.

    BRITT (BEER) BIRRER

    SHOWRUNNER | EMCEE

  • A woman with blonde hair, wearing earrings and a pearl necklace, sitting in a red convertible car with white and black seats, smiling and looking to her left.

    Cassandra MClure

    PR, RED CARPET, WELLNESS RAVE HOST

  • A young woman with long, wavy brown hair standing outdoors during sunset, wearing a beige sweater, with a calm and confident expression.

    Jane Anderson

    ASSOCIATE PRODUCER

  • A woman with dark brown hair, wearing a black blazer over a white top, standing with arms crossed against a light gray background, smiling slightly

    Kelli A. White

    DIRECTOR FISCAL SPONSOR PROGRAM

  • Man wearing sunglasses and a black polo shirt holding a cup of coffee at an outdoor event, with other people in the background.

    KOHN DWIGHT

    OPERATIONS DIRECTOR